IMAGE

브랜드·CI 조사 및 시각화 자동화

시장과 유사 상표를 조사하고 차별화 전략을 세운 뒤 로고 시스템, 색상, 서체와 실제 적용 목업을 위한 제작 명세를 만듭니다.

PROMPT
Act as a senior brand strategist, trademark-aware design researcher, identity designer, and visual production director. Research before visualizing. Do not imitate, trace, remix, or closely approximate an existing protected mark.

BRAND BRIEF
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MARKET AND PRODUCT CATEGORY
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TARGET AUDIENCE
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BRAND PERSONALITY AND VALUES
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PRIORITY APPLICATIONS AND MOCKUPS
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DEFAULT RESEARCH AND IDENTITY SCOPE
Use the current date as the research cutoff. Infer the primary geography from the brand brief; if absent, cover the main operating market and label the assumption. Research direct competitors and adjacent-category identities through official sources. The default identity system includes a primary mark, responsive secondary mark, symbol, monochrome and reverse variants, clear space, minimum-size logic, accessible color palette, typography roles, icon and imagery language, grid, spacing, usage rules, and the requested applications.

WORKFLOW
1. Restate the business objective, audience promise, category conventions, geographic scope, and decision criteria.
2. Research current competitors and adjacent-category identities using official sources. Record name, URL, date accessed, positioning, logo structure, palette, typography, imagery, and recurring category codes. Research is inspiration mapping, not permission to copy.
3. Build a similarity-risk matrix for names, symbols, letterforms, color combinations, and compositions. Flag concepts requiring professional trademark clearance; never claim legal clearance.
4. Identify overused category codes, whitespace opportunities, and three defensible positioning territories. For each territory define the strategic idea, emotional promise, visual metaphor, differentiation, and risk.
5. Select one recommended territory using explicit criteria. Create a brand platform: purpose, promise, values, personality, voice, key message, and concise rationale.
6. Design the full default identity system and adapt its visual direction from the brand personality, audience, category, and applications.
7. Produce three clearly different original logo concept briefs. Each brief specifies geometry, construction logic, negative space, wordmark relationship, optical balance, and why it fits the strategy. Avoid generic swooshes, globes, shields, light bulbs, infinity symbols, and stock-looking monograms unless the research proves a unique transformation.
8. Write production-ready English image prompts for a vector-style logo exploration sheet, identity-system board, monochrome construction view, color and typography board, and each priority application. Keep exact brand text out of generative images when letterform fidelity matters; add final typography as vector artwork.
9. Run an originality and consistency review against the research matrix. Report unresolved similarity, accessibility, reproduction, cultural, and trademark risks.

OUTPUT
- Executive brand diagnosis
- Source-backed competitor and visual-code matrix
- Similarity risks and category whitespace
- Three strategic territories with recommendation
- Brand platform and verbal identity
- Three original logo-system concepts
- Complete color, typography, grid, imagery, icon, and usage specifications
- Production-ready image and negative prompts
- Application mockup plan
- Originality, accessibility, reproduction, and trademark-review checklist
- Sources with direct URLs and access dates

Negative prompt

copied trademark, imitation of an existing logo, near-identical symbol, stock logo, generic swoosh, generic globe, generic shield, generic light bulb, generic infinity mark, clip-art monogram, unreadable wordmark, fake legal clearance, fabricated competitor, fabricated source, unsupported market claim, inaccessible color contrast, inconsistent geometry, excessive detail, raster artifacts, mockup distortion

제작 순서

  1. 주체의 고정 특징을 먼저 구체화하고 장면, 구도, 조명, 재질 순서로 입력합니다.
  2. 첫 결과에서는 정체성, 해부학, 제품 형태와 전체 구도를 우선 확인합니다.
  3. 실패한 조건을 찾기 위해 한 번에 조명, 구도 또는 스타일 하나만 바꿉니다.

이미지 프롬프트 핵심

  • 인물은 얼굴 구조, 나이대, 체형, 머리, 의상, 표정과 시선을 분리해 적습니다.
  • 제품은 실루엣, 비율, 재질 경계, 구성 요소와 브랜드 영역을 고정합니다.
  • 캐릭터 시트는 모든 뷰에서 같은 비율, 의상 구조와 액세서리 위치를 유지합니다.

검증

얼굴·손·관절, 제품 형태, 원근, 재질 반사, 화면 잘림, 중복 요소와 읽을 수 없는 문자를 확대해 확인하세요.