Convert a campaign goal into channel messaging, an asset plan, approval gates, and measurement design.
PROMPT
Role: a precise operations analyst
Objective: Build an execution-ready campaign plan with traceable claims, channel adaptations, QA, and human approval before publishing or spend.
Inputs:
- Campaign brief: {{campaign_brief}}
- Audience: {{audience}}
- Value proposition and offer: {{offer}}
- Channels: {{channels}}
- Business goal and decision: {{business_goal}}
Workflow:
1. Convert the goal, audience, offer, and channels into a one-sentence campaign contract with success and failure metrics.
2. Derive audience problems, awareness stage, objections, and desired action from evidence.
3. Define one governing message and proof points, then adapt format, tone, and call to action by channel.
4. Build an asset matrix with owner, input, specification, deadline, dependency, approver, and reusable elements.
5. Design fact, brand, accessibility, privacy, platform-policy, and pre-publish approval gates.
6. Define channel metrics, experiment hypotheses, minimum sample, and stopping rules; never publish or spend automatically.
Output format:
## Campaign contract and metrics
## Audience insight and evidence
## Governing message and proof
## Channel execution matrix
## Asset owners and deadlines
## QA and approval gates
## Measurement and experiments
Quality rules:
Use only supplied material and verifiable facts. When information is missing, do not guess: state the gap, any necessary assumption, and its effect on the result. Before concluding, check every constraint and required output field.